UX/UI & Graphic Design
UX/UI & Graphic Design
Selected Work on Design Projects:
Selected Work on Design Projects:
Client: No. J Fashion
Timeline: September - October 2018
Services: Graphic Design, Content Strategy, Web UI
Tools: Photoshop, InDesign, Canva Pro, Squarespace
No. J is an entry into luxury brand that blends elegance and edge with a touch of Eastern culture, a nod to the designer's roots. Its style is street chic with edgy silhouettes and details that emphasize the movement of the body. No. J takes the grit of the street and translate it into reimagined apparel dreams.
At the beginning of my collaboration with Jane Wu, No. J's founder & designer, she already had a website and some branding and promotional materials. My task was to design a fabulous lookbook that can reinforce No. J's brand identity and help No. J attract new investors and sponsors. In order to achieve this goal, first of all, I tried to clearly define the Target Audience that my lookbook aims to appeal to:
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Young people who follow trends and are into fashion
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White-collar people who can afford entry-luxury brands
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Fashion influencers and celebrities
Then, I listed out a series of Brand Keywords that I want my lookbook and graphic design to demonstrate to my target audience:
The next step is to design a consistent and edgy Color Palette. Color is very important in branding and marketing because it is where first impressions of customers are based. Also, a good color scheme is the secret in producing a good identity for a company.
NAME: Eerie Black
HEX: 131414
RGB: 19, 20, 20
CMYK: 4, 0, 0, 92
NAME: Davys Grey
HEX: 4B4C4B
RGB: 75, 76, 75
CMYK: 1, 0, 1, 70
NAME: Feldgrau
HEX: 5E6E63
RGB: 94, 110, 99
CMYK: 14, 0, 10, 56
NAME: Cadet Grey
HEX: 91A7B8
RGB: 145, 167, 184
CMYK: 21, 9, 0, 27
NAME: Isabelline
HEX: F6F3EC
RGB: 246, 243, 236
CMYK: 0, 1, 4, 3
NAME: Cultured
HEX: F7F7F7
RGB: 247, 247, 247
CMYK: 0, 0, 0, 3
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Color Palette Gradient
Color Shades Details
After the above preparation had been done, I started to work on the real design of the lookbook using tools like Photoshop, Canva Pro and InDesign. Strictly adhering to the rules of simplicity and minimalism, I tried to compose orderly yet elegant shapes and structures to convey the brand's modern, stylish, classy but edgy image.
See below for the thumbnail overview of the completed lookbook.
