UX/UI & Graphic Design
UX/UI & Graphic Design
Selected Work on Design Projects:
Selected Work on Design Projects:
BEHIND THE SPOTLIGHT
TV PROJECT
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Client: J. Wu Entertainment
Timeline: July 2018 - June 2019
Services: content strategy, project management, scriptwriting, branding & marketing
Tools: Photoshop, InDesign, Premiere, Canva Pro, Keynote, Microsoft Office Suite, Google Suite, etc.
From distinguished Hollywood executives to the countless below-the-line crew, Behind the Spotlight (BTS) provides an in-depth profile of Hollywood's true masters. Each episode reveals the ins and outs of one glamorous expertise in Hollywood’s film industry, through which a comprehensive exploration of the art and craft of filmmaking is presented in a documentary style. Covering Hollywood’s most venerable individuals and institutes in various fields behind the scenes, including film producing, music scoring, prop houses, high tech CGI companies, and many more, BTS invites top film professionals to share their exclusive stories and career knowledge with the audience.
The previous 5 seasons of Behind the Spotlight were created specifically for the Chinese market and have been successfully aired on some major TV channels such as CCTV6 - the most influential movie channel in China with around 900 million monthly viewers - and East Movie Channel - a local film channel of Shanghai with a total viewership of around 16 million people. The show is also well-received on the two largest online streaming platforms in China: iQiyi and Tencent.
Although the previous seasons are more focused on one-on-one interviews with guests from the film industry, the new version of the show focuses more on documenting the process of filmmaking and craft-making behind-the-scenes.
BTS Trailers
What Is Hollywood To You_BTS Guests
Bill Mechanic_ Making Movies That Will Stand The Test Of Time
Brian Tyler_ Music Is Life
Gabriel Hardman_ Let Your Imagination Set Sail
MY CONTRIBUTIONS
project management
SCRIPTWRITING
&CONTENT
BRANDING&MARKETING
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Put together the creative elements (pitch bible, guest list, mood board, production team seeking, etc.)
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Did research on the interview subjects and came up with shooting plans & host scripts & storyboards
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Wrote production pipelines, shooting scripts, interview questions, etc.; revised interview scripts accordingly on set
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Post-prod: came up with rough editing plans with the director and communicated with the editor
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Pitched the project to potential investors and stakeholders
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Designed the show website; produced the pitch decks and promo materials for promoting the show
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Managed social media accounts
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Collaborated with Chinese media partners like iQiyi and Tencent and Japanese e-commerce platform Rakuten for external partnership
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Did consumers and competitors research and reported on marketing trends
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Handled project budget, prepared permits and documents, assisted in daily production tasks and ensured the production schedules were met
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Offered on-set production assistance and supervised the interview process
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Liaison and coordination between the production team and the interviewees communicated between the director and other staff members regarding the film's overall production
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Researched potential distributors and reached out to them
